How Nissan Is Using Its Legacy to Power Its Next Global Chapter

Nissan has announced what its leadership describes as a “real comeback” — not only through new products, but through a renewed brand identity and strategy focused on reconnecting with customers and reviving the spirit that built Nissan’s legacy.

The company’s new direction focuses on combining heritage with modern technology, using its history as a competitive advantage rather than moving away from it — especially as competition intensifies globally, particularly from fast-growing Chinese brands.

As part of this strategy, Nissan is preparing the next generation of the Xterra, returning the Pathfinder to its true off-road roots, and potentially reviving performance-focused models under Infiniti, including a new generation Q50.

In markets like Iraq, where brand legacy and trust remain strong purchase drivers, this strategy could support Nissan’s position, especially with growing demand for SUVs and off-road vehicles.

Explore available Nissan models in Iraq on www.iqcars.net.