On May 16, 2025, Harlem Group made history by hosting the first-ever official Soueast Owners Club launch event globally in Duhok, Iraq.

A Real Moment for the Brand:

The event began with a group drive from Soueast’s Erbil branch to Duhok, bringing together more than 150 owners and their families for a day filled with connection, activity, and a strong sense of community.

Set in the heart of nature, the event featured:

• Live music performances
• Catering and food stations
• Family-friendly games and activities
• Raffles and giveaways

Why It Matters?

This wasn’t just a launch — it was a statement. Iraq is now home to Soueast’s first official club in the world, marking a key step in turning ownership into a lifestyle and community experience. With strong engagement and a joyful atmosphere, the event proved that automotive brands in Iraq can lead on a global stage.

iQ Cars celebrates this milestone with Soueast and Harlem Group — and we’re excited to see what’s next.

Discover Soueast models today: www.iqcars.net